Ensure your title has healthy metadata and is available in multiple formats by gaining valuable insights on consumer behavior. This guide covers some of the insights shared by Ingram leaders and reveals their top 8 recommendations for publishers.
- Align with consumer behavior
- Allow consumers to act on their preferences by having the broadest channels of distribution and the widest selection of formats across print and digital
- Transition from a traditional supply chain model to a zero- or virtual-inventory model using print on demand (POD)
- Develop active strategies for your print backlist – as well as front list –to avoid lost sales in times of unpredictable demand
- Utilize international connectivity to have a strategic advantage in reaching readers worldwide
- Use consumer data and trends to inform responsive and proactive marketing and sales practices
- Focus on your title metadata to win search-related sales
- Combine digital formats plus a stocked and virtual inventory model to get smaller shipments to a wider variety of customers worldwide
